Using Tagged Topics on Pinterest

Have you ever wondered why some Pinterest pins get more traction than others? It's not just about great visuals or catchy titles—tagged topics on Pinterest play a massive role in getting your content in front of the right audience.

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The better your tags, the better your chances of reaching users who are interested in your content. And the best part? You can add up to 10 per pin, giving you multiple ways to optimize your reach.

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But how exactly do you use tagged topics on Pinterest, and how do you find the right ones? Let's examine this step by step.

What Are Tagged Topics on Pinterest?

Tagged topics on Pinterest are searchable labels that categorize your pins so they appear in front of users looking for similar content. They function like SEO for Pinterest, helping the platform understand your pin's topic and match it with the right audience.

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According to Pinterest's best practices, tagged topics are only available using the native Pinterest scheduler. If you're using a third-party scheduling tool, this option won't be accessible.

Here's how they work:

• You can add up to 10 tagged topics per pin.
• They don't appear publicly—only Pinterest uses them for indexing.
• They function similarly to hashtags or YouTube tags, helping categorize content.

Pro Tip: Instead of guessing which tagged topics to use, start by typing a few letters of a keyword in the tagged topic search bar. Pinterest will suggest related terms, helping you choose the most relevant options for better reach.

Why Do Tagged Topics Matter for Pinterest Marketing?

Tagged topics help Pinterest recognize your pin's theme, making it easier to match with users searching for similar ideas.

Here's why they are valuable for marketers:

• Better Content Indexing: Pinterest's algorithm scans pinned content and uses tagged topics to place them in relevant search results.
• Increased Discoverability: Pins associated with popular or niche topics are more likely to appear in users' home feeds and search suggestions.
• More substantial Audience Targeting: Using highly relevant tags ensures your pins reach people interested in your content, improving engagement rates.

Suppose you create a pin about "10-Minute Home Workouts." If you tag your pin with topics like "fitness motivation," "at-home exercise," and "full-body workout," Pinterest will categorize it under those topics. 

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This increases the chances that your pin will appear when users search for workout inspiration, leading to more saves and clicks.

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Skipping tagged topics won't prevent your pins from ranking, but adding them gives Pinterest more context about your content, which can lead to higher visibility over time.

How to Find the Right Tagged Topics for Your Pins?

Use the available tools to find terms that match what your audience is searching for. Here are two effective ways to discover the best tags for your content.

1. Use Audience Insights

Pinterest's Audience Insights tool helps you understand what topics interest users. Although it doesn't provide a direct list of tagged topics, it provides a solid starting point for keyword research.

How to access Audience Insights:

• Go to your Pinterest Business Account and open the menu.
• Navigate to Analytics > Audience Insights (if it's not visible, try adding it as a shortcut).
• Switch the data view to "All Pinterest Users" to explore trending interests.

Search through the insights and note relevant topics that align with your content. When scheduling your pin, you can later test these in the tagged topic search bar.

Try Pinmaker Analytics to get deeper insights and boost your pin performance.

2. Explore the Ads Manager

Pinterest's Ads Manager has a feature that reveals interest-based categories, which can help discover related tagged topics.

Here's how to find them:

• Open Ads Manager and create a test campaign (no need to run it).
• At the Ad Group level, go to Targeting Details > Interests & Keywords.
• Browse the suggested interests based on different niches.

These interests are categories that Pinterest uses for ad targeting, and many of them overlap with tagged topics available in the native scheduler.

How to Add Tagged Topics to Your Pins

Tagged topics on Pinterest are a simple way to ensure your pins reach the right audience, but this feature is only available when using Pinterest’s native scheduler, not through third-party tools.

Here's how you can add tagged topics the right way:

1. Create Your Pin

Start by uploading your image or video and adding a title, description, and a link to your website. Ensure your pin is visually appealing and aligned with your brand—high-quality pins get more engagement.

If you frequently create pins, a tool like PinMaker can help streamline your design process and keep your content looking professional.

2. Find the Tagged Topics Section

Scroll down to the "Tag Topics" field in the scheduling section. Here, you can add up to 10 relevant tagged topics that describe your content.

3. Schedule or Publish Your Pin

Once you've selected your tagged topics, you can schedule your pin for later or publish it immediately. The topics will be applied automatically when the pin goes live.

Best Practices for Using Tagged Topics Effectively

Here are some best practices for getting the most out of them.

1. Keep Tags Relevant

Pinterest uses tagged topics to understand your content. Adding unrelated tags just to reach a broader audience can backfire. For example, if your pin is about home workouts, adding topics like "weight loss smoothies" or "healthy meal prep" might seem related, but they don't directly match the content. Stick to what describes your pin.

2. Use a Mix of Broad and Specific Tags

A well-balanced mix of general and niche topics can improve your pin's reach.

• Broad tags help Pinterest understand the primary category (e.g., "fitness," "workouts," "exercise").
• Specific tags (e.g., "home workout for beginners," "full-body exercises") refine the audience further.

This approach ensures your pins appear in both popular and targeted searches.

3. Don't Always Use the Same Tagged Topics

Using the same tags for every pin can be tempting, but variety helps Pinterest better categorize your content. 

Experiment with different but relevant tags for similar pins. For instance, a pin about morning yoga could have tags like "yoga for flexibility" on one pin and "yoga for stress relief" on another.

4. Keep Track of What Works

Since Pinterest doesn't let you save tagged topics for future use, take screenshots or maintain a list of tags that have worked well. Over time, you'll notice patterns in what drives the most engagement.

For more information, consider watching this short video on using tagged topics on Pinterest, produced by the Simple Pin Media YouTube channel. 

Final Thoughts

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By choosing the correct tags, balancing broad and specific topics, and testing different variations, you can boost your pins' visibility and get them in front of the right audience.

If you regularly create pins, a strong visual strategy is as essential as optimizing with tagged topics. A well-designed pin grabs attention and increases the chances of engagement.

Need help creating scroll-stopping pins? Tools like PinMaker can save you time by providing professionally designed templates.

Use tagged topics strategically and pair them with high-quality pin designs to maximize your reach.

FAQs 

1. Can I use tagged topics to schedule pins with third-party tools?

No, Pinterest-tagged topics are only available when using the platform's native scheduler. If you schedule pins through external tools like Tailwind, the option to add tagged topics will not be available.

2. How many tagged topics can I add to a pin?

You can add up to 10 tagged topics per pin. It's best to use a mix of broad and specific tags to improve your pin's reach and relevance.

3. Can other users see the tagged topics I add to my pins?

No, tagged topics are only visible to Pinterest's algorithm. They don't appear publicly on your pins, so users won't know which tags you've used.

4. How do I find the best-tagged topics for my pins?

The easiest way is to use Pinterest's auto-suggestions. When adding tagged topics, start typing a keyword, and Pinterest will suggest related topics based on search trends. You can also check Audience Insights and Ads Manager for additional ideas.

5. Can I edit or add tagged topics after publishing a pin?

No, once a pin is published, you can't go back and edit or add tagged topics. Make sure to choose the proper tags before scheduling or publishing your pin.

6. Do tagged topics guarantee more reach and engagement?

Tagged topics help Pinterest categorize your pins correctly, which can increase their chances of appearing in relevant searches. However, other factors, such as pin design, keywords, and engagement, also impact how well your pins perform.