How to Post and Upload Videos on Pinterest

Want to get your brand in front of millions on Pinterest? Video is your best bet. Pinterest videos do more than just stop the scroll. They spark interest, drive clicks, and boost engagement. With over 533 million active users on the platform, your content has a real shot at gaining visibility and traction.

This guide walks you through step-by-step instructions on how to upload your video to Pinterest. You'll also get a quick take on why videos are such a powerful tool for growing your presence on the platform.

Let's get your video live and working for you.

Why Should You Post Videos on Pinterest?

If you want to make a real impact on Pinterest, video content is your secret weapon.

Pinterest users are watching video content more than ever before. When you post videos, you're not just joining the trend. You're stepping ahead of it. Video Pins grab attention quickly and keep people engaged longer. That means more clicks, traffic, and love for your blog or brand.

Here's what makes video such a strong player:

Share Stories That Stick

A video gives you space to go deeper. You can break down a recipe, compare products, or walk viewers through a quick tutorial. It brings your ideas to life in a way static images just cannot.

Show Off Your Brand's Personality

You do not have to be on camera to let your brand's style shine. Videos help you build a connection. They give people a sense of who you are and what your content is all about.

Build Trust Through Real Content

When you explain something clearly or guide people through a step-by-step process, it shows your expertise. It adds a human touch to your content and makes your brand feel approachable and reliable.

Get Noticed While It's Still Early

There are fewer Video Pins on Pinterest right now. That gives your videos a better chance of standing out, especially when they are creative, helpful, or fun to watch.

Pro Tip - Remember, video is powerful but should not be your only post. Mixing things up with images and carousels helps you reach more people and keeps your profile feeling fresh. That kind of variety is precisely what Pinterest users and the algorithm love.

How to Upload Video on Pinterest

You don't need anything fancy to post videos on Pinterest. If you've got an account, you're good to go. But here's the real game-changer: switching to a Pinterest business account.

That one simple move gives you access to extra features like video analytics, ad targeting, and the ability to schedule Pins in advance. It also lets you claim your website and use Rich Pins, which automatically pull in recipes, articles, or product details to make your content pop.

Once you're set up, it's time to upload that video.

Pinterest Video Requirements (Format and Size)

Pinterest videos need to follow a few basic specs. Don't worry. Most phones, cameras, and video tools already have them. Just make sure you double-check these before uploading:

File types: MP4 or M4V on desktop. MOV is also accepted on mobile.
Encoding: H.264 or H.265
Max file size: Up to 2GB
Video length: Between 4 seconds and 5 minutes
Aspect ratio: For best results, go with 9:16 (1080 x 1920 pixels). But Pinterest also supports 1:2, 2:3, 3:4, 4:5, and 1:1 square formats.

These specs work great across other platforms like Instagram Reels, YouTube Shorts, and TikTok, so you can repurpose your content without re-editing.

Uploading a Video to Pinterest From Desktop

Once your video is ready, the upload process is pretty straightforward. Here's how to do it:

For Personal Accounts

1. Log in to Pinterest
2. Click Create at the top left of your screen
3. Select Create Pin

For Business Accounts

1. Go to the Business Hub (top left menu icon)
2. Click Create Pin from the dropdown

Now you're in the Pin creation screen. On the left side, either drag and drop your video file or click to browse and upload.

Desktop uploads allow only one video per Pin. If you try to upload multiple files, Pinterest will turn each file into its Pin. That's why it's helpful to prep your content in tools like PinMaker before uploading.

Customize Your Video Pin

Once your video is in, you'll see a preview. You can pick a thumbnail that shows up as the cover image. Click Edit Cover, scroll through the frames, and choose the one that gives the best first impression.

Next, you'll fill in all the Pin details:

1. Title: Make it clear and keyword-friendly
2. Description: Add context, include keywords, and tell viewers what to expect
3. Link: Add your blog or website URL
4. Tags: Choose relevant keywords so Pinterest knows who to show it to
5. Board: Save it to a board that fits the topic

Once everything looks good, hit Publish. Or, if you have a business account, choose a date and time to schedule it.

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How to Upload Video on Pinterest From Your Phone

Uploading a video on Pinterest from your phone is quick, easy, and gives you a little extra flexibility. The steps are similar to those on the desktop, but the mobile app has some fun editing tools you won't want to skip.

Here's how to do it:

Step 1: Open the Pinterest App

Tap the plus (+) button at the bottom center of your screen. This opens up your content creation options.

Step 2: Tap "Pin"

Select Pin, and you'll be taken to your camera roll to access your saved photos and videos.

Step 3: Choose Your Files

Select the video you want to upload. You can also include multiple photos or videos in one Pin, which you can't do on a desktop.

Step 4: Edit Your Video

This is where mobile shines. Pinterest lets you customize your video right in the app. You can add:

1. Text overlays
2. Music or audio
3. Stickers
4. Filters
5. Voiceovers

Once your edits look good, tap Next in the top right corner.

Step 5: Final Touches

Now, just like on the desktop, you'll fill in the details:

1. Add a title that clearly describes the content
2. Write a description with keywords your audience might search
3. Insert a link to your blog or site
4. Choose relevant tags to help Pinterest understand the content
5. Pick a board that matches the topic.
   
   

When everything's ready, tap Create, and your video pin will be live!

Time to Start Posting Video on Pinterest

Your next step is simple—start creating and posting. Video Pins are a great way to boost visibility, tell stronger stories, and bring more clicks to your site. Behind-the-scenes clips, quick tutorials, recipe walkthroughs, or product demos work beautifully in video format.

But don't rely on just one type of content. Mixing video with high-quality static image Pins helps you stay consistent and appealing to different kinds of Pinterest users. A balanced strategy gets better results and keeps your profile fresh.

To make your Pin creation process even smoother, check out PinMaker. It's a powerful tool designed to help you design standout image Pins quickly and easily. Here's why it's a favorite:

• Easily create scroll-stopping Pin designs with drag-and-drop templates
• Customize fonts, colors, and layouts to match your brand
• Save time with ready-to-use templates optimized for Pinterest performance.
  
  

PinMaker takes the guesswork out of visual content creation, helping your Pins look polished and professional every time. When your Pins look good, they perform better—which means more traffic and more eyes on your content.

FAQs on Posting and Uploading Videos on Pinterest

1. How long should my video be for Pinterest?

Keep your video between 30 seconds and 2 minutes for the best results. Videos that are too long can lose viewer interest, while shorter videos tend to engage better. Aiming for 30 seconds is often the sweet spot.

2. Can I upload videos from my phone to Pinterest?

Yes, you can upload videos directly from your mobile device. Open the Pinterest app, tap the plus (+) icon, and choose "Pin." Select your video from your gallery and follow the prompts to publish it.

3. What video formats does Pinterest support?

Pinterest supports MP4 and MOV video file formats. Ensure your video is in one of these formats to avoid upload issues.

4. Do I need a Pinterest business account to post videos?

While you don't technically need a business account to post videos, having a Pinterest business account unlocks valuable features like analytics, advertising, and detailed performance insights, helping you maximize the effectiveness of your videos.

5. Can I add captions or text to my Pinterest videos?

Yes! Adding captions or text is a great way to enhance your video's accessibility. Keep your text short and engaging, and ensure it aligns with your video's message. You can also include a call to action (CTA) to drive more interactions.

6. How can I make my videos more discoverable on Pinterest?

Use relevant keywords in the description and title to increase your video's visibility. Choose engaging thumbnails and pin your videos to the right boards. Additionally, engage with your audience through comments and repins to encourage more interaction and reach.