Top 10 Most Popular Pinterest Categories Based on Trending Data

Did you know that Pinterest drives 2x more traffic to shopping sites than any other social platform? With over 533 million monthly active users, Pinterest is a goldmine for content creators, businesses, and influencers. However, not all content gets attention. To succeed on Pinterest, you must align your content with what people are actively searching for. 

People turn to Pinterest to discover ideas, find inspiration, and plan purchases, making it a top platform for driving free, qualified traffic to websites and blogs.

To succeed with Pinterest marketing, businesses must understand what users are actively searching for. That means creating content aligned with the most popular categories on Pinterest. Top-performing topics can significantly increase the visibility of your content, from DIY and home décor to wellness, travel, and fashion.

In this guide, we’ll explore the top Pinterest categories for 2025 based on audience insights, so you can create content that captures attention and drives results.

What Are Pinterest Categories And Why Do They Matter?

Pinterest categories are broad thematic groups used by Pinterest to organize and classify content, making it easier for users to find ideas and inspiration based on their interests. These categories act like digital aisles in a giant visual library, helping users navigate billions of Pins with ease.

How Pinterest Categories Work

Pinterest has over 21 main categories, covering a wide range of interests like Travel, Food & Drink, Beauty, Home Décor, DIY & Crafts, Fashion, Weddings, and more. 

When users search for content, like “travel tips for Paris” or “holiday party decorations,” Pinterest pulls relevant Pins from these categories to match the user’s intent. For instance:

• Search phrase: “Travel tips for Paris”
• Category: Travel
• Interest/Subcategory: Travel Destinations

Each category is further divided into interests or subcategories, which are more specific topics that users often look for. Under Home Décor, you might find interests such as wall art, Living Room Design, or Kitchen Organization. This layered system helps connect users to highly relevant content faster.

Main Pinterest Categories List (Examples):

Pinterest organizes content into 21 broad categories. Here’s a quick overview of some of the major ones:

1. Holidays: Events, decorations, celebrations
2. Christmas: Festive décor, recipes, DIY ideas, party planning
3. Art: Tips, how-to guides, inspiration, techniques
4. Animals: Pets, memes, baby animals
5. Architecture: Modern homes, urban spaces, classic buildings
6. Design: Packaging, book design, lettering, typography
7. DIY and Crafts: Projects, instructions, patterns
8. Beauty: Hair, skin, nails, makeup
9. Event Planning: Menus, party favors, table settings
10. Food and Drink: Recipes, snacks, meals, prep
11. Men’s Fashion: Casual looks, formal outfits, accessories, sneakers
12. Home Décor: Popular styles, furniture, decorating
13. Lawn and Garden: Landscaping, planting, flowers
14. Quotes: Humor, mindfulness, love
15. Travel: Cities, beaches, traveler tips, bucket lists
16. Weddings: Venues, outfits, invitations
17. Women’s Fashion: Casual looks, formal outfits, capsule wardrobes, cozy footwear

What Are Pinterest Interests?

Interests are subcategories that help break down a broader topic. For instance:

• Category: Food & Drink
• Interests: Vegan recipes, breakfast ideas, smoothie bowls

Pinterest uses a machine learning system called Pin2Interest (P2I) to classify Pins and match them to the most relevant categories and interests. This ensures that users see content aligned with their preferences, even as they scroll through their feeds casually.

Why Pinterest Categories Matter for Businesses and Creators

Pinterest categories are an effective way for marketers, business owners, and content creators to reach and increase visibility. Here's why they matter:

1. Better Discoverability: Tagging your content in the right category ensures it appears when users explore or search for that topic. This boosts your chances of being discovered organically.
2. Audience Insights: Browsing Pinterest’s category and interest breakdown gives you a clear idea of what people are actively searching for. This insight can help you plan blog topics, product launches, or campaign ideas that align with current trends.
3. Improved Engagement: Pins aligned with popular categories and interests are more likely to get saved, clicked, or shared, driving more traffic to your website or profile.
4. Targeted Marketing Strategy: Instead of posting randomly, you can create a strategy based on what your audience is actually interested in, leading to more meaningful engagement and faster growth.

Top Pinterest Categories to Watch: What People Are Pinning Most in 2025

Understanding the most pinned categories on the platform can help content creators, marketers, and business owners tailor their strategies and reach the right audience.

Here’s an in-depth look at the most pinned categories on Pinterest in 2025, and how you can create content that resonates within each niche:

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1. Home Décor

Home décor consistently tops Pinterest’s most-pinned categories. Users look for everything from major renovation ideas to simple, budget-friendly updates. Pinterest is the go-to resource for creating a cozy nook, maximizing space in a studio apartment, or achieving a minimalist aesthetic.

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Trending Subtopics

• Minimalist interiors
• Space-saving furniture
• Cozy, hygge-inspired aesthetics
• DIY transformations

Content Tips

• Use before-and-after pins to demonstrate transformations.
• Share step-by-step DIY projects with carousel pins.
• Use text overlays like “Budget Makeover Under $200” to capture attention.
• Incorporate trending keywords such as "Japandi style," "maximalist walls," or "boho chic."

2. Food & Recipes

Pinterest is a food-lover’s paradise. Users look for recipes that suit their lifestyle requirements, such as quick meals, meal prep, high-protein snacks, and nutritious sweets, in addition to being delicious.

Trending Subtopics

• High-protein meals
• One-pot dinners
• 3-ingredient recipes
• Vegan and gluten-free options

Content Tips

• Use text overlays like “5-Minute Healthy Lunches”.
• Create carousel pins for step-by-step guides.
• Highlight the prep time and nutritional benefits directly on your image.
• Seasonal food content, such as summer smoothies or holiday cookies, performs exceptionally well.

3. Fashion

Pinterest users love finding wardrobe inspiration, especially around seasonal changes. Capsule wardrobes, thrift finds, and outfit combinations are some of the most saved content types.

Trending Subtopics

• Sustainable fashion
• Capsule wardrobe guides
• Outfit ideas for specific occasions (e.g., job interviews, weddings)
• Budget fashion hauls

Content Tips

• Carousel pins like “5 Looks with One Skirt” work well.
• Use list-style pins (e.g., “5 Fall Must-Haves”).
• Incorporate popular search terms like "timeless staples," "Parisian chic," or "neutral outfits."

4. Beauty

Beauty content is booming, with a shift toward natural skincare, clean makeup, and product transparency. Pinterest users love tutorials, before-and-after photos, and in-depth guides on ingredients.

Trending Subtopics

• Korean skincare routines
• DIY skincare recipes
• Natural makeup tutorials
• Anti-aging skincare

Content Tips

• Use close-up shots with good lighting.
• Infographics outlining skincare steps get higher saves.
• Highlight before-and-after results to build credibility.
• Use overlays like “10-Minute Glow Routine.”

5. Health & Wellness

Wellness is a way of life, more than a trend. Pinterest users seek simple and achievable wellness tips to improve their mental, emotional, and physical well-being.

Trending Subtopics

• Morning and night routines
• Stress relief techniques
• At-home workouts
• Journaling and mental wellness

Content Tips

• Infographics and checklists perform exceptionally well.
• Share actionable, quick routines like "5-Minute Meditation."
• Include visual cues to help with habit stacking and tracking your progress toward your goals.
• Use clean, calming design aesthetics.

6. Travel

Pinterest is a trip-planning hub for millions of users. Travelers look for itineraries, travel hacks, and unique destinations that offer more than just a hotel stay.

Trending Subtopics

• Solo travel
• Budget travel hacks
• Unique Airbnbs and boutique stays
• Hidden gems by region or country

Content Tips

• Use stunning visuals of landscapes and cityscapes.
• Try list-style pins like “Top 10 Things to Do in Greece.”
• Carousel pins work great for itineraries or packing lists.
• Include text overlays such as “Budget Europe Itinerary” or “Secret Spots in Bali.”

7. DIY & Crafts

Pinterest and DIY go hand-in-hand. Crafters of all skill levels come here to find step-by-step instructions for everything from seasonal decorations to functional projects.

Trending Subtopics

• Resin art
• Upcycling projects
• Personalized gifts
• Seasonal crafts (e.g., Easter, Halloween, Christmas)

Content Tips

• Break projects into clear steps with progress photos to track your progress.
• Pin vertical images with clear workspace setups.
• Add value with templates or downloadable guides.
• Use overlays like “DIY in Under 1 Hour.”

8. Parenting

Pinterest is a trusted resource for busy parents looking for activities, organizational tips, and routines for their children.

Trending Subtopics

• Montessori parenting tips
• Sensory play
• Back-to-school planning
• Healthy meal prep for kids

Content Tips

• List-style pins (e.g., “10 Toddler Activities”) perform best.
• Use bright colors and clear labeling.
• Offer printable checklists, calendars, or activity charts.

9. Personal Finance

Financial literacy is gaining popularity on Pinterest, especially among millennials and Gen Z users. People want simple and effective strategies to manage their money.

Trending Subtopics

• Budgeting tips
• Passive income ideas
• Debt payoff plans
• Saving challenges

Content Tips

• Use attention-grabbing headlines like “How I Saved $1,000 in 30 Days.”
• Create step-by-step guides with actionable advice.
• Share templates for expense tracking or budgeting worksheets.

10. Business & Marketing

Pinterest is a valuable resource for small business owners, bloggers, and entrepreneurs seeking creative strategies to grow their ventures.

Trending Subtopics

• Social media growth strategies
• Email marketing tips
• Productivity hacks
• Etsy and small shop marketing

Content Tips

• Use carousel pins as guides, such as "How to Grow Your Instagram."
• Infographics and visual breakdowns work best.
• Try pins with titles like “5 Marketing Tips That Actually Work.”

How to Choose the Right Pinterest Categories for Your Business

Pinterest excels as a tool for business discovery. Proper categorization is crucial; users browse by category, so miscategorized content remains unseen. Choose relevant categories to optimize boards for visibility and engagement.

Step 1: Ask the Right Questions

You shouldn't be concerned if your pins don't fit into the most popular Pinterest categories. Use these questions to help guide your category selection every time you create or organize Pins and boards:

• Who is your target audience?
• What do they do for a living?
• Why are they on Pinterest?
• What categories are they browsing or searching through?
• What category best aligns with your content, even if it's outside the top 10?
• Do other Pins in that category complement your content?

Always choose a category that genuinely fits your Pin or board, even if it’s a niche one. You’ll attract the right audience who’s more likely to engage, save, or click through to your website.

Step 2: Optimize Your Pinterest Boards

A Pinterest board acts like a mini collection or gallery of related Pins. To boost visibility and appeal, your boards need to be both searchable and visually attractive. Here’s how to optimize them for success:

Board Optimization Checklist

• Use keyword research to name your boards. Look up what your audience is searching for.
• Optimize board titles by naturally including relevant keywords.
• Add a relevant and eye-catching cover photo to each board to make it more appealing.
• Write compelling board descriptions that clearly explain what the board is about—include natural, searchable keywords.
• Choose the right category for each board. This improves Pinterest’s ability to serve your content to the right people.
• Organize your boards logically, so visitors can easily browse through your content.
• Fill boards with related Pins. Keep the content within the same topic or theme.
• Keep your boards fresh by regularly adding new, relevant Pins.
• Use sections or subsections for large boards to help users find what they need more quickly.
• Stay within your niche to build authority and maintain consistency.
• Create seasonal or trend-focused boards (e.g., "Holiday Gift Ideas" or "Spring Decor") to attract timely traffic.

Step 3: Deciding Which Categories to Target

Your content may fall into more than one category, and that’s okay! But being intentional about where you “cast your net” can make a huge difference in visibility and engagement.

To make strategic decisions, consider Pinterest’s current demographics:

• 76.7% of users are women
• 29.1% of women are aged 25–34
• 16% of women are aged 18–24
• 60% of users have children under 5
• 40% have household incomes over $100,000
• 50% of users plan to spend money on food
• 86% of millennial users plan major life events using Pinterest

This tells us a lot about Pinterest’s core audience: A young, family-oriented woman with disposable income, using Pinterest to plan meals, home décor, weddings, parties, and vacations.

What This Means for You

Choose categories that appeal to this primary audience. Think Home Décor, Food & Drink, DIY & Crafts, Parenting, Weddings, Fashion, and Health & Wellness. These areas align well with how Pinterest is used and who is using it.

Final Thoughts

Focusing on trending categories is key to increasing Pinterest engagement, saves, and clicks. Creating high-quality, search-optimized pins allows you to reach more people and grow your presence faster.

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Tools like PinMaker can help you create high-performing pins effortlessly. Start optimizing your strategy today to increase engagement and drive more traffic. Let your content shine on Pinterest!

Frequently Asked Questions (FAQs) About Pinterest Trends

1. What is the most searched thing on Pinterest?

The most searched thing on Pinterest varies depending on trends, seasons, and user interests. However, categories like home décor, food recipes, fashion, beauty, and travel consistently top the list. You can check Pinterest Trends, a built-in tool, to see what's currently popular.

2. How do I find trending topics on Pinterest?

Pinterest offers a Trends tool that shows what's trending over time. You can also explore the search bar's auto-suggestions for commonly searched terms. Another strategy is to follow high-performing creators in your niche to spot emerging trends early.

3. What type of content performs best on Pinterest?

Pins that are visually appealing, informative, and optimized for search perform best. Vertical images with text overlays, step-by-step guides, and carousel pins tend to receive higher engagement. Infographics and list-based content (e.g., "10 Easy DIY Projects") also attract more savings and shares.

4. How often should I post on Pinterest to see growth?

Consistency is key. Posting at least 3–5 fresh pins per day increases your visibility. Unlike other social media platforms, Pinterest rewards regular content creation, and new pins tend to have a better reach than repins.

5. Do hashtags still work on Pinterest?

No, Pinterest has moved away from hashtags. Instead, focus on using keyword-rich descriptions and relevant pin titles. For better search visibility, keywords should be placed naturally in the pin description, board titles, and profile bio.

6. Can I use Pinterest for business marketing?

Absolutely! Pinterest is a great traffic driver for businesses. You can use Pinterest to generate leads, drive sales, and grow your audience. High-quality visuals, engaging content, and tools like PinMaker can help you create professional-looking pins that are effective at conversion.

Would you like any additional FAQs tailored to a specific industry or topic?

References: 

https://meetedgar.com/blog/pinterest-categories-popular#section-3

https://bloggingexplorer.com/most-popular-pinterest-categories/

https://pinhouss.com/2024/03/04/most-popular-pinterest-categories/

https://www.pingrowth.com/10-most-popular-pinterest-categories/

https://www.tailwindapp.com/blog/most-popular-pinterest-categories#h-why-these-categories-thrive

https://www.savepin.app/blog/most-popular-pinterest-categories/