Using Pinterest Trends Tool for Content Planning in 2025

Pinterest isn’t just a visual mood board anymore — it’s a data goldmine for content creators who know where to look. With a user base that is 70% women and a large share of users earning over $ 100,000 annually, it is one of the few platforms where intent, inspiration, and purchasing power converge.

If you're planning content that resonates in 2025, staying ahead of trends isn't optional; it's a strategic imperative. The Pinterest Trends Tool helps you do just that: spot what’s gaining traction, time your posts to match audience interest, and shape campaigns around real search behavior.

Let’s break down how to use it and how PinMaker can help you turn those insights into scroll-stopping content.

Understanding the Pinterest Trends Tool

Pinterest Trends provides data on what users are searching, saving, and engaging with, helping creators align content with audience interests. With niche categories like fashion, travel, and wellness, marketers can discover emerging themes and craft tailored content. 

The tool also highlights keyword trends over time, enabling strategic scheduling for peak visibility and providing valuable insights into what users are searching for, saving, and engaging with on the platform. These data points help content creators identify high-interest topics and align their content accordingly.

Why Do You Need Pinterest Trends for Content Planning in 2025?

In 2025, content marketing success is directly proportional to timing and relevance. The Pinterest Trends Tool empowers you to tap into the right topics at the right time, ensuring their content remains fresh and engaging.

Here's why smart marketers are integrating Pinterest Trends into their strategy: 

1. Stay Ahead of Seasonal Trends

The Pinterest Trends Tool, like PinMaker enables you to pinpoint key seasonal peaks for topics pertinent to your niche.

For example, if your focus is home decor, understanding when searches for "cozy autumn vibes" or "minimalist Christmas decor" begin to rise allows you to schedule and curate content for maximum engagement during those high-interest periods.

2. Discover Emerging Topics

As we move into 2025, niche and micro-trends will dominate the Pinterest landscape. The Pinterest Trends Tool offers early insights into emerging topics, enabling you to capitalize on them before your competitors. This proactive approach can position your brand as a leader in upcoming trends.

3. Understand Your Target Audience

Pinterest’s user base in 2025 is broad, but a few segments stand out. Millennials and Gen Z are leading the charge, especially around topics like home improvement, fashion, and wellness. Meanwhile, moms and planners remain among the platform’s most engaged users, frequently searching with a clear intent to make a purchase. And then there’s the growing wave of DIYers and creators, who now use Pinterest not just for inspiration, but also to drive traffic and build their presence.

4. Optimize Content Timing For Engagement

By tracking the rise of certain trends, you can time your content release to align with peak search interest. This strategic timing gives your content an edge, ensuring that your pins are more likely to be seen and interacted with by users when interest is at its highest.

5. Boost Organic Visibility

Creating content that aligns with trending search terms increases your likelihood of appearing in organic search results on Pinterest. The Pinterest Trends Tool helps identify these high-traffic queries, allowing you to optimize your pins for discoverability and engagement.

By pairing Pinterest Trends with user-friendly tools like PinMaker, you can craft timely, visually captivating content that resonates with your audience and drives measurable results. 

How to Identify Emerging Pinterest Trends in 2025

Identifying Pinterest trends is no longer a matter of chance but a strategic process powered by data-driven insights. The Pinterest Trends Tool equips marketers and content creators with the tools they need to stay ahead of the curve and produce content that aligns with what users are actively searching for. 

Here’s how you can effectively identify trends using this powerful tool:

1. Monitor Search Volume Trends

Pinterest provides detailed insights into the search volume for specific keywords, allowing you to track the rise or decline of certain topics. By monitoring these search volumes, you can pinpoint emerging topics before they reach their peak popularity, giving you a competitive advantage.

2. Track Seasonal and Event-Based Trends

Some topics, such as home decor, fashion, or beauty, are known to experience seasonal surges. The Trends Tool allows you to anticipate these fluctuations so you can plan your content ahead of time and align it with peak seasonal interest. 

Additionally, cultural events like holidays or significant moments in pop culture often spark trends, and tracking these through the tool enables you to create timely, relevant content.

3. Leverage Trending Categories

Pinterest categorizes its content into specific themes, such as home decor, fashion, health, beauty, and DIY. By focusing on these categories, you can identify niche trends within each area. Keeping a pulse on these categories will help you tap into specific subcultures and emerging interests within your niche.

4. Refine Your Focus with High-Engagement Keywords

Look for keywords that are not just rising in search volume but are also generating high engagement. PinMaker helps you filter the most relevant keywords depending on your niche.

By leveraging the following strategies, you'll be able to identify key topics and craft content that resonates with evolving audience interests.

Applying Trends to Content Strategy

Pinterest Trends provides you with actionable data to craft content that speaks directly to current and future interests.

• Use Pinterest Trends data to develop seasonal and evergreen content calendars that resonate with your audience.
• Anticipate user needs by crafting content around predicted trends, ensuring your brand remains relevant.
• Cluster-related trends to develop cohesive content themes for your campaigns. Utilize theme-based pin templates from PinMaker for a polished and professional look.

Now, let’s explore how to apply these insights to create a dynamic, trend-driven content strategy that resonates with your audience and enhances your brand visibility.

Smart Strategies to Turn Trends into Engagement

Once you’ve identified a solid trend, it’s time to turn it into something scroll-stopping. Here’s how:

• Plan ahead: Use trend data to map your content calendar 6–8 weeks before peak interest.
• Theme your pins: Group related keywords and design cohesive campaigns. Seasonal themes work great for this.
• Design intentionally: Use branded templates from PinMaker to maintain consistent and polished pin aesthetics.
• Optimize post timing: Align content releases with rising trend curves to maximize reach.
• Watch what works: Track your engagement and tweak your approach with analytics from Pinterest or PinMaker.

Once you have your trend-driven strategy in place, the next step is execution, bringing those ideas to life in a way that is both consistent and visually compelling. That’s where smart tools come in to make the process easier and faster.

PinMaker: Your Keyword Analytics and Content Creation Tool

PinMaker helps you bring Pinterest trends to life with customizable templates and design tools tailored to your brand, and also provides insights to track performance.

• Customizable Templates: Quickly create on-brand pins using a wide range of templates aligned with emerging Pinterest trends.
• Trend-Driven Designs: Easily integrate trending colors, seasonal themes, and niche topics into your pins.
• Effortless Branding: Maintain consistency by incorporating your brand’s colors, fonts, and logos.
• Analytics Insights: Track pin performance with detailed analytics to identify what's working and refine your strategy for better results.
• Save Time: Streamline your design process and produce high-quality pins faster.
• Boost Engagement: Design pins that capture attention and drive organic visibility on Pinterest.

Ready to craft stunning, trend-based pins for 2025? Start designing now with PinMaker!

FAQs

Q. How do I even get started with the Pinterest Trends Tool?‍

A: First, head to Pinterest Trends (or access it through your Pinterest business account). From there, you can search for any keyword and see how interest has changed over time, who’s searching for it, and which related terms are trending too.

Q. How do I know which trends are actually worth following?‍

A: Watch for keywords with consistent growth or seasonal spikes. If a topic is rising steadily or gaining significant traction every year (like “spring porch decor” or “meal prep ideas”), that’s a solid sign it’s worth building content around.

Q. Can I use Pinterest Trends even if I’m in a super niche industry?‍

A: Yes, and that’s actually where it shines. Niche audiences are often more active on Pinterest because they’re looking for very specific inspiration. Use trend data to zero in on the exact language and timing your audience is using.

Q: How often is the Pinterest Trends Tool updated?‍

A: The Pinterest Trends Tool updates regularly, reflecting real-time shifts in user interests and search behaviors. Checking it frequently ensures you stay ahead of emerging trends.

Q: Can small businesses benefit from using Pinterest Trends?‍

A: Absolutely! Pinterest Trends allows small businesses to identify relevant topics and optimize their content strategy to attract highly engaged audiences.

Q: How does PinMaker help with Pinterest Trends?‍

A: PinMaker streamlines content creation by offering customizable pin templates inspired by Pinterest Trends. It helps users design visually compelling pins that align with trending topics for maximum engagement.

Q: How far in advance should I plan my Pinterest content based on trends?‍

A: It’s best to start planning content at least 6–8 weeks before peak search periods, especially for seasonal trends, to maximize visibility and engagement.

Q: What types of content perform best on Pinterest?‍

A: Vertical pins with high-quality images, engaging text overlays, and clear calls to action tend to perform the best. Infographics, step-by-step guides, and trend-driven designs also attract high engagement.