Pinterest Image and Pin Size Guide 2025: Dimensions and Specs

With over 522 million monthly active users, Pinterest continues to be a vital platform for sharing visual content. Using the correct image dimensions plays a crucial role in creating visually appealing and optimized content. This, in turn, helps maximize engagement by ensuring that your visuals display correctly across different platforms and devices. 

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This article provides an in-depth look at the optimal Pinterest image and pin sizes for 2025, ensuring your content stands out and performs well.

Best Practices for Pinterest Images

To maximise the effectiveness of your pins, consider the following best practices:

• Stay Vertical: Vertical, portrait-style images align with Pinterest's interface and are more likely to catch users' eyes.
• Focus on Quality: High-resolution images and videos convey professionalism and attract more engagement.
• Add Text Overlays: Incorporate concise text to provide context, making your pins informative and actionable.
• Optimize for Keywords: Use relevant keywords in your pin titles and descriptions to enhance discoverability through search.
• Experiment & Analyse: Regularly test different designs and monitor performance to understand what resonates best with your audience.

What’s the Ideal Pinterest Pin Size in 2025?

The best Pinterest Pin size for 2025 is 1000 x 1500 pixels, following a 2:3 aspect ratio. This format is Pinterest’s sweet spot; it looks sharp on both desktop and mobile, loads quickly, and avoids awkward cropping.

Pins that stick to this size guideline tend to perform better. Why? Because they fill the feed vertically, command more attention, and maintain a consistent, professional look that builds trust with your audience.

A high-performing Pin also includes:

• A high-resolution image
• Clear, bold text overlays
• A short, punchy call to action
• A design that matches your brand’s vibe

Use consistent sizing across all your boards. It creates a clean grid and reinforces your visual identity, making your profile look polished and intentional.

Pinterest Pin Size Cheat Sheet

Choosing the right pin size is crucial for visibility and user engagement. Here’s what you need to know:

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1. Ideal Standard Pin Size

• Dimensions: 1000 x 1500 pixels
• Aspect Ratio: 2:3

This size ensures your pins display clearly across both desktop and mobile devices without distortion. Maintaining a 2:3 aspect ratio aligns with Pinterest's recommendations, enhancing the visual appeal of your content.

Image Credits: Pinterest

2. Long Pins

• Dimensions: 1000 x 2100 pixels or taller
• Use Case: Tutorials, guides, infographic-style content

Long pins are designed to maximise visual impact, especially for content-rich posts like step-by-step guides or infographics. However, ensure they remain engaging and not overly elongated to avoid being cut off in users’ feeds.

3. Video Pins
Incorporating videos into your Pinterest strategy can significantly boost engagement. Here are the key specifications:

• Dimensions: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Length: 4 seconds to 5 minutes
• File Types Supported: MP4, MOV

Ensuring your video pins meet these specifications will provide a seamless viewing experience, capturing and retaining your audience's attention.

Image Credits: Pinterest

4. Carousel and Collection Pin Guidelines

Diversifying your content with a carousel and collection pins can enhance user interaction.

Carousel Pins

• Dimensions: 1000 x 1000 or 1000 x 1500 pixels
• Aspect Ratio: 1:1 or 2:3

Carousel pins allow users to swipe through multiple images or videos within a single pin, ideal for showcasing product ranges or step-by-step processes.

Collection Pins

• Featured Image Dimensions: 1000 x 1500 pixels
• Smaller Image Dimensions: 1000 x 1000 pixels

Collection pins combine a large featured image with smaller supporting images, perfect for highlighting a main product alongside complementary items.

5. Pinterest Profile and Cover Image Sizes

Your profile and cover images are the first impressions users have of your brand. It is essential to ensure they are correctly sized.

Profile Picture

• Dimensions: 165 x 165 pixels
• Format: Square

A clear, high-resolution profile picture helps in brand recognition and establishes credibility.

Cover Photo

• Dimensions: 800 x 450 pixels
• Aspect Ratio: 16:9

Your cover photo should reflect your brand’s personality and align with your overall aesthetic, providing a cohesive look to your profile.

Understanding how to use different pin formats is crucial, but selecting the appropriate sizes can significantly impact your pin’s performance. Now, let’s explore some of the best tools on the market. 

Tools to Help You Design Pinterest Pins in the Right Size

Designing Pinterest Pins in the right size is crucial for ensuring your content stands out and performs well on the platform. Below are some of the best tools that help you achieve perfect Pinterest sizing.

1. Pin Maker

Pin Maker is a simple yet powerful tool designed to help you create Pins with the ideal dimensions for Pinterest. It offers templates optimized for 1000 x 1500 pixels, ensuring your Pins meet Pinterest’s guidelines.

2. Pin Generator

Pin Generator is an intuitive tool for creating pins in the correct size. It allows easy image upload, resizing, and quick Pin generation. Ideal for beginners seeking a straightforward solution to design and resize images.

3. Canva

Canva is one of the most popular graphic design tools, known for its user-friendly drag-and-drop interface. It offers customizable templates tailored for Pinterest and integrates with platforms like Social Champ for scheduling.

4. Adobe Spark

Adobe Spark offers a user-friendly platform for creating custom Pinterest Pins. It allows adjustments to text, image resizing, and visual effects, helping you create professional-quality Pins.

5. Fotor

Fotor is another excellent tool for creating Pinterest Pins at the correct size. It offers drag-and-drop functionality and is user-friendly for all skill levels.

Now that you understand the importance of using the right pin sizes, let’s explore how PinMaker can help you create eye-catching, optimized pins effortlessly.

Boost Your Pinterest Game With PinMaker

Designing eye-catching, perfectly sized pins can be time-consuming, but it doesn’t have to be. PinMaker is your all-in-one solution for creating SEO-optimized, high-quality Pinterest pins.

• Ready-to-Use Templates: No design skills? No problem. Choose from a library of Pinterest-optimized templates.
• Auto-Adjust Dimensions: Never worry about the wrong pin size again; it automatically applies the correct dimensions.
• SEO-Friendly Descriptions & Titles: Boost your visibility with AI-generated, keyword-rich titles and descriptions.
• Drag-and-Drop Editor: Effortlessly customize pins to match your brand’s style.
• Performance Insights: Analyze which pins drive the most traffic and engagement.

Eager to design eye-catching pins? Begin now!

FAQs

Q. What is the best size for Pinterest pins in 2025?
A: The recommended size for standard Pinterest pins is 1000 x 1500 pixels with a 2:3 aspect ratio. This ensures full visibility and maximizes engagement.

Q: Can I use square images on Pinterest?
A: Yes, but Pinterest prioritizes vertical images with a 2:3 aspect ratio. Square images (1000 x 1000 pixels) are acceptable for carousel pins, but they may not perform as well in the general feed.

Q. How long can Pinterest videos be?
A: Pinterest allows videos ranging from 4 seconds to 5 minutes, but shorter, more engaging clips (15-30 seconds) often perform best.

Q. How can PinMaker help me design better pins?
A: PinMaker offers Pinterest-optimized templates, AI-driven title generation, and a drag-and-drop editor that ensures all your pins meet Pinterest’s size and SEO guidelines. It simplifies the design process, helping you create eye-catching, high-performing pins in less time.

Q. Do pin sizes affect engagement?
A: Absolutely! Using non-optimized pin sizes can result in images being cut off or displayed incorrectly, leading to lower engagement rates. Correct sizes help ensure your pins look great and are more discoverable.