Creating Pinterest Carousel Pins

Pinterest Carousel Pins are a powerful visual storytelling tool that can help businesses increase engagement, showcase products, and drive traffic to their websites. 

This article provides everything you need to know to get started and effectively leverage this dynamic content format.

What Are Pinterest Carousel Pins?

Pinterest Carousel Pins are pins featuring multiple images or videos that users can swipe through. These pins are ideal for brands and creators looking to showcase various aspects of a product, tell a story, or present step-by-step guides.

Key Features:

• Interactive Swipe Feature: Encourages user interaction by allowing viewers to explore multiple visuals within one pin.
• Versatile Content Display: Perfect for sharing multiple product features, tutorials, or visual narratives.
• Increased Engagement: Engages users with visually dynamic content.

Why You Should Use Pinterest Carousel Pins

Pinterest Carousel Pins are an interactive, swipeable content format that allows users to view multiple images or videos within a single Pin. You're showcasing a product line, telling a brand story, or guiding someone through a process. Carousel Pins help turn inspiration into action, frame by frame.

Here’s how Carousel Pins can add value to your Pinterest marketing strategy:

1. Showcase Multiple Products

Carousel Pins allow you to present an entire product collection or various options for a single item all in one place. This approach works well for:

• E-commerce Stores: Highlight product variations, such as different colors, styles, or sizes.
• Seasonal Promotions: Display complementary products like holiday gift bundles.
• Service Providers: Illustrate different service packages or client success stories.

Use the first frame as a hook, followed by individual features or products on subsequent frames.

2. Tell a Brand Story

Carousel Pins enable brands to create immersive, multi-step narratives that captivate users from the first swipe to the last. Storytelling can be used to:

• Highlight a brand's journey or transformation.
• Walk viewers through a product creation process.
• Share customer success stories with visuals for each milestone.

Visual storytelling increases engagement and encourages users to swipe through all frames, boosting time-on-pin and save rates.

3. DIY & Step-by-Step Tutorials

For creators and educators, Carousel Pins are perfect for presenting step-by-step instructions. This format works well for:

• Recipe Creators: Share each stage of cooking or baking, from ingredients to the finished dish.
• Craft Bloggers: Guide users through DIY projects with visuals for each critical step.
• Educational Brands: Offer concise lessons broken down into manageable steps.

Template idea: Frame 1 = “What You’ll Need,” Frame 2 = “Step 1,” Frame 3 = “Step 2,” Final Frame = “CTA or Result”

4. Increased Visibility and Reach

Carousel Pins are interactive, which means more user engagement, and Pinterest’s algorithm loves that. More interaction leads to better positioning in feeds and search results.

5. Repurpose Existing Content Creatively

Turn your long-form content into visually engaging carousels without starting from scratch.

Repurpose ideas:

• Break blog posts into multiple key takeaways (one per frame).
• Visualize email campaigns or product descriptions.
• Create a quote carousel from testimonials or case studies.

Use this as a content multiplier, one blog can generate multiple high-performing carousel Pins.

 6. Diversify Your Pinterest Strategy

In a sea of static Pins, Carousel Pins offer a dynamic alternative that stands out in user feeds.

How it helps:

• Appeals to different audience types: visual learners, clickers, savers.
• Allows you to A/B test multiple messages or visuals in one Pin.
• Encourages storytelling across multiple frames without fragmenting your message.

7. Drive More Targeted Traffic

While Pinterest currently allows only one destination URL per Carousel Pin, you can still use each frame to:

• Highlight different features of the same product.
• Guide users through a sales funnel visually.
• Reinforce your CTA and brand value across multiple touchpoints.

Example: “Tap to explore the full collection,” or “Click to download your free guide.”

All frames in a Pinterest Carousel Pin share a single destination URL. While each frame can highlight a different feature, they all direct to the same landing page, so choose a versatile, conversion-optimized link.

If you're looking to boost engagement, present more information without overwhelming the user, and increase traffic to your offers, Carousel Pins are a strategic win.

They’re especially effective for:

• Product launches
• Educational campaigns
• Storytelling content
• Highlighting seasonal trends

If you're a brand, coach, e-commerce seller, or content creator, Carousel Pins give you the space to say more visually and do it in a way that encourages deeper interaction.

Ready to create your first swipeable masterpiece? Keep reading for a step-by-step guide to creating Carousel Pins on Pinterest.

Pinterest Carousel Pins are an interactive way to engage users by swiping through multiple images or videos in a single post. With the potential to increase engagement, these pins are perfect for storytelling, product showcases, and step-by-step guides.

Step-by-Step Guide to Creating Pinterest Carousel Pins

With just a few simple steps, you can create pins that captivate viewers and encourage deeper engagement.

Here’s a detailed guide to help you craft engaging Carousel Pins for your Pinterest marketing strategy:

1. Prepare Images

• Select high-quality visuals in PNG or JPEG format.
• Ensure images follow Pinterest's recommended aspect ratios: 1:1 for square pins or 2:3 for vertical pins.
• Keep a consistent visual style to maintain cohesion across all frames of the carousel.
• Utilize clear and engaging visuals that align with your brand identity and messaging.

2. Create Your Carousel

• Log into your Pinterest business account.
• Navigate to the “Create Pin” section and upload your first image.
• Select the “Create Carousel” option, which allows you to add multiple images or videos to one pin.

3. Arrange Images

• Upload up to five images or videos for the carousel.
• Drag and drop to rearrange frames in the desired order.
• Ensure the flow of content is visually coherent and aligns with your storytelling objectives.

4. Fill in Details

• Craft attention-grabbing titles and compelling descriptions for each frame to optimize SEO.
• Add keywords naturally to improve the discoverability of your pin in search results.
• Include unique links for each frame, directing users to different product pages or content.
• Use clear CTAs (e.g., "Swipe to see more" or "Click to learn") to encourage user engagement.

5. Select the Relevant Board and Publish

• Choose a board that best aligns with the content of your carousel.
• Boards with specific themes help categorize pins effectively and improve discoverability.
• Click "Publish" to share your Carousel Pin with the world.

Now that you understand the key strategies, it's time to implement them effectively and optimize your Pinterest presence for long-term success.

Design Tips for Effective Carousel Pins

Carousel Pins are about creating a cohesive visual story. Effective design keeps users engaged through each frame and increases the chances of click-throughs, saves, and swipes.

1. Maintain Visual Consistency: Use the same fonts, brand colors, and visual style across all frames to create a seamless experience. This builds brand recognition and avoids visual fatigue.

2. Make Each Slide Standalone But Cohesive: Ensure each frame delivers value independently, while still fitting into the bigger narrative. If a user only sees frame #2, it should still make sense and encourage interaction.

3. Use Slide Numbers or Progress Indicators: Incorporate simple cues, such as “Step 1 of 5” or “Swipe,” to guide users through the content. It encourages completion and reduces bounce-off after the first slide.

Include a micro-CTA on each frame, not just the last one, to maintain momentum (e.g. “Tap to see the next tip!” or “Swipe for more ideas”).

Use PinMaker to access carousel-ready templates designed with swipeable storytelling in mind, complete with built-in brand palettes, step indicators, and smart spacing.

Now, let’s understand carousel pins work best for whom.

Who Should Use Carousel Pins?

The adaptability of carousel pins makes them ideal for a variety of users across industries, from marketers to service providers.

Carousel Pins can elevate your Pinterest strategy, even if you’re running an e-commerce store, building your brand as a content creator, or looking for innovative ways to engage your audience.

1. Marketers & Advertisers: Showcase campaigns, highlight product features, or share success stories.

Why It Works: Carousel Pins create a highly interactive ad format, keeping users engaged for longer and driving increased click-through rates.

2. Product Sellers: Present collections or variations (colors, sizes).

Why It Works: Visual storytelling in Carousel Pins simplifies the shopping experience, making it easy for potential buyers to browse and explore.

3. Service Providers & Creators: Demonstrate portfolios, share educational tutorials, or showcase step-by-step processes.

Why It Works: Carousel Pins allow service providers to visually communicate expertise and outcomes, building trust and credibility.

4. Coaches & Course Creators: Break down complex topics into bite-sized, swipeable content.

Why It Works: Engages learners by making educational content more digestible and visually appealing.

5. Event Planners & Travel Brands: Share itineraries, venue highlights, or event previews.

Why It Works: Gives audiences a sneak peek into experiences, inspiring them to book services or attend events.

Carousel Pins are a powerful tool for increasing brand awareness, showcasing products, and offering educational content. They offer a compelling way to capture attention and encourage audience interaction.

How to Incorporate Carousel Pins into Your Marketing Strategy

Once you’ve mastered how to create Carousel Pins, it’s time to use them intentionally to drive results. Here are smart ways to integrate them into your Pinterest marketing game plan:

1. Showcase Multiple Products or Services

Use Carousel Pins to highlight a range of offerings within a single swipeable format, perfect for collections, product bundles, or service tiers.

2. Tell a Story

Turn your content into a visual narrative. Whether it’s your brand’s journey, a step-by-step tutorial, or a case study, storytelling with multiple frames keeps viewers engaged longer.

3. Repurpose Existing Content

Convert blog posts, email sequences, testimonials, or social content into compelling visuals. This breathes new life into content you’ve already created and expands its reach.

4. Highlight User-Generated Content

Feature customer reviews, tagged photos, or real-life use cases in a carousel to build trust and community.

5. Test and Optimize

Experiment with different formats, visuals, messaging, and CTA placements. Use Pinterest analytics to track performance and refine your strategy over time.

Now, let’s explore what to track with carousel pins.

What to Track with Carousel Pins

Creating swipe-worthy Pinterest Carousel Pins is just the beginning, measuring performance is where real growth happens. To optimize future campaigns, you need to track how users are interacting with each carousel.

Here are the key metrics to monitor:

1. Swipe-Through Rate

• Measures how many users swiped past the first frame.
• A high swipe-through rate = engaging hook + strong storytelling.

2. Click-Through Rate (CTR)

• Tracks how many users clicked the Pin to visit your linked landing page.
• This helps you gauge how persuasive your visuals, headlines, and CTAs are.

3. Saves (vs. Static Pins)

• Compare the save rate of Carousel Pins to your standard image pins.
• Saves signal value and long-term interest, great for future organic reach.

4. Best-Performing Frame

• Look at engagement (clicks/swipes) per individual frame to see which visuals or messages land best.
• Use this insight to prioritize your strongest content in early frames.

Now, let’s discuss the alternatives for carousel pins.

Limitations of Carousel Pins & Alternatives for Organic Multiple-Image Pins

Before you dive into Carousel Pins, it's important to understand their current limitations:

As of 2025, Carousel Pins are primarily available through Pinterest ads (Promoted Pins). This means many users can’t post Carousel Pins organically through their business account unless they are running a paid campaign.

If you don’t see the “Create Carousel” option in your Pin upload flow, it’s likely not supported organically in your region.

What you can do instead:

1. Consider Video Pins

If you want to showcase multiple visuals in a single pin without running ads, video pins are your best bet. They autoplay in feeds and can deliver a compelling, swipe-free experience.

2. Stitch Together Visuals or Steps

Combine images or short clips into a seamless video to guide viewers through a tutorial, product showcase, or transformation. Add text overlays and transitions to mimic the storytelling style of carousel pins.

3. Combine Storytelling with Infographics

This approach mimics the swipeable feel of Carousel Pins using just one Pin. Use vertical layouts to guide viewers through a process, journey, or story, frame by frame, all within a single scroll-stopping design.

Enhancing Your Organic Strategy

Even without Carousel Pins, you can maximize your organic Pinterest presence using the right tools and tactics:

1. Using Tools or Plugins

Utilize design and scheduling tools that make creating and managing pins easier. Platforms like Canva, Tailwind, and custom plugins can streamline your workflow.

2. Features to Look For

• Keyword Optimization: Add SEO-rich titles and descriptions to every image.
• Template Libraries: Save time with reusable branded designs.
• Pin Scheduling: Plan and publish at peak times for your audience.
• Analytics Integration: Monitor which content drives the most traffic, saves, and clicks.

Now, let’s explore how you can boost your Pinterest Carousel Pins Strategy with PinMaker.

Boost Your Carousel Strategy with PinMaker

PinMaker is a game-changer for marketers looking to create compelling Pinterest content. With built-in design and scheduling features, the platform makes it easier than ever to design, optimize, and schedule carousel pins for maximum engagement.

Why Choose PinMaker?

• Design Simplification: Create professional-looking carousel pins effortlessly.
• Scheduling Made Easy: Plan and post your carousel pins at optimal times without manual intervention.
• Enhanced Analytics: Track performance and adjust strategies based on engagement insights.

Ready to level up your Pinterest strategy? Start creating with PinMaker and take your content to the next level!

FAQs

Q1: How many images can I include in a Pinterest Carousel Pin?
A: You can add up to five images or videos per carousel pin on Pinterest.

Q2: What are the best image formats for Pinterest Carousel Pins?
A: Pinterest recommends using PNG or JPEG formats with an aspect ratio of 1:1 or 2:3 for optimal display.

Q3: Can I schedule carousel pins using PinMaker?
A: Absolutely! PinMaker allows you to design and schedule carousel pins seamlessly, ensuring they go live at the perfect time for maximum visibility.

Q4: Why should I use Carousel Pins instead of regular pins?
A: Carousel Pins provide an interactive experience, allowing you to showcase multiple images and engage users more effectively.

Q5: Are Carousel Pins effective for service providers?
A: Yes, they are excellent for showcasing client portfolios, step-by-step processes, and project transformations.