Simple Strategies on How to Make Money on Pinterest

Pinterest is not just a platform for inspiration, it's also a powerful tool for generating income. Bloggers, influencers, and business owners, have multiple ways to monetize Pinterest presence. 

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In this article, we’ll cover the simple strategies to help you start making money on Pinterest in 2025.

What Is the Potential of Pinterest as a Platform for Earning Money?

Pinterest has evolved beyond a digital mood board. With 537 million monthly active users as of 2024, it's become one of the strongest platforms for driving traffic and generating income. 

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What sets Pinterest apart is its "intent-driven" user behavior, meaning people come to Pinterest specifically to find ideas, products, and solutions to their needs. This offers immense opportunities for monetization.

Advantages of Pinterest Over Other Platforms

• Search Engine Capabilities: Pinterest acts as a visual search engine, helping users discover content based on specific interests. This makes it an excellent platform for evergreen content that continues to drive traffic over time.
• Long-Lasting Content: Unlike posts on platforms like Instagram or Facebook that fade quickly, Pins have a much longer shelf life, often circulating for months or even years.
• Purchase Intent: People use Pinterest to plan purchases, whether it’s for a new home decor item or a skincare product. This makes Pinterest an attraction for affiliate marketing and e-commerce strategies.

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Now that we've established Pinterest's potential and unique advantages, let's get into the strategies you can use to turn this platform into a profitable venture.

How to Make Money on Pinterest

If you're ready to turn your Pinterest presence into a revenue stream, you're in the right place. Here are some proven strategies to start making money on Pinterest in 2025.

1. Affiliate Marketing

Affiliate marketing is one of the easiest ways to make money on Pinterest. By promoting products and earning a commission for each sale, you can generate passive income.

• Promote Affiliate Links in Your Pins: Share pins with direct affiliate links to drive clicks and conversions. Focus on products that align with your niche for better results.
• Join Trusted Affiliate Programs: Start by signing up for well-established affiliate networks like: Amazon Associates, perfect for beginners, with a massive catalog across nearly every category. ShareASale, offers a wide range of merchants and products, from small businesses to major brands. Rakuten Advertising, provides access to global retailers and competitive commission rates. These platforms allow you to generate affiliate links for products and track your earnings. Make sure to always disclose affiliate relationships in your pin descriptions and follow Pinterest’s guidelines to stay compliant.
• Use Product Tagging: Tag affiliate products directly in your pins to make it easier for users to shop and for you to earn commissions.

“People make money on Pinterest through affiliate marketing, sponsored content, selling digital products, and driving traffic to monetized blogs or businesses. By optimizing their content and engaging with their audience, users can generate consistent income from Pinterest”.

2. Sponsored Content

Another way to make money on Pinterest is through sponsored content and digital product sales. Here's how you can leverage both:

• Create Sponsored Pins with Brands: Partner with companies in your niche to promote their offerings.
• Promote Using Pinterest Ads: Run promoted pins (standard, video, or carousel) to boost visibility and drive traffic to affiliate links, blogs, or shops.
• Sell Digital Products: Promote digital items like eBooks, printables, or online courses. Link to e-commerce platforms for easy checkout.

3. Driving Traffic to Your Blog or Business

Pinterest can serve as a fantastic tool for driving traffic to your blog or business website, which can ultimately result in increased sales or ad revenue.

• Lead Users to Your Blog or Site: Each pin should link to a value-rich landing page, blog post, or product page.
• Design Optimized Pins: Use eye-catching visuals, keyword-rich titles, and descriptions to boost discovery.
• Highlight Services or Portfolios: Create pins that showcase your expertise and lead to a service page or booking form.

4. Utilizing Pinterest Shopping Features

Pinterest's shopping features are a great way to directly monetize your content.

• Set Up a Shop: Upload your product catalog to create shoppable pins directly on Pinterest.
• Use Catalog & “Shop the Look” Pins: Tag multiple products in a single pin to showcase your catalog creatively. Use sharp visuals and keyword-rich descriptions.
• Integrate with E-commerce Platforms: Pinterest integrates seamlessly with major e-commerce platforms like Shopify, sync your product catalog and enable automatic tagging of items in pins, WooCommerce,  use plugins to connect your store to Pinterest for easier catalog management and Etsy, share your listings via pins and boost product discovery without needing a standalone website.

These integrations ensure your product data stays up to date, and they simplify the process of turning your Pinterest profile into a sales channel that works in tandem with your store.

5. Leverage Group Boards

Increase reach by collaborating with others in your niche.

• Join or Create Group Boards: Contribute content to niche boards where others can repin your posts. This expands your visibility beyond your followers.

6. Effective Audience Engagement

Pinterest rewards content that gets saved, shared and engaged with.

• Maximize Saves and Shares: High-quality, relevant content performs best. Focus on value and design.
• Engage with Comments & Use Pinterest Trends: Respond to users and create content around trending topics to stay relevant.
• Grow Organically: You don’t need a massive following. Consistent posting and niche-focused pins help build traction over time.
• Use Inspiration to Spark Creativity: Browse popular pins, trending topics, and even your own analytics to get inspired. Take note of what’s performing well in your niche, colors, layouts, styles, and adapt them with your own twist. Consistently refreshing your content style helps you stay relevant and engaging.

Bonus Ways to Make Money on Pinterest

Looking for more creative ways to monetize your Pinterest skills? Try these:

• Become a Pinterest Virtual Assistant: Offer Pinterest management services to bloggers, creators, and businesses like scheduling, keyword research, pin design, and account growth.
• Sell Pinterest Templates: Design and sell customizable pin templates for Canva or other tools. These are in high demand among busy marketers and creators.
• Participate in the Pinterest Inclusion Fund: If you're a content creator from an underrepresented group, apply to this Pinterest program for funding, training, and brand partnerships.
• List on the Pinterest Catalog: Make your entire product range shoppable on Pinterest by listing your product catalog and using product-rich pins that update in real time.

Now that you’ve got some proven strategies to start making money on Pinterest, let’s explore some bonus tips to make money on Pinterest. 

Tips to Make Money on Pinterest

Once your monetization strategy is in place, optimizing how you use Pinterest is key to long-term success. Here are proven tips to help boost visibility, engagement, and conversions:

1. Set Up a Pinterest Business Account

A business account is your launchpad for professional growth on Pinterest. It unlocks:

• Access to Pinterest Analytics to monitor traffic, clicks, and saves.
• The ability to run Pinterest Ads and promote top-performing content.
• Product tagging and shopping features for e-commerce integrations.
• A more credible, branded presence with profile customization options.

Don’t forget to claim your website to enable Rich Pins and track your site traffic from Pinterest.

2. Create High-Quality and Use Rich Pins

Your pin is your first impression. It needs to:

• Use vertical dimensions (1000 x 1500 pixels is ideal).
• Feature clear, bold text overlay with strong contrast.
• Include your branding (like a logo or consistent color scheme).
• Have a clear CTA (“Click to learn more,” “Download the guide,” “Shop now”)

Rich Pins automatically pull extra metadata, like price, availability, or recipe details, directly from your website onto your Pins, making them:

• More informative and engaging.
• More clickable, thanks to added context.
• More trustworthy to users who want quick insights.

Pinterest appreciates visually appealing images in a 2:3 aspect ratio and captivating videos running between 15 and 60 seconds.

3. Focus on SEO

Pinterest is a visual search engine, not just a social media platform. That means your pins must be:

• Keyword-optimized in pin titles, descriptions, board names, and even image alt text. Pinterest allows up to 100 characters for titles and upto 500 characters for descriptions.
• Tagged with relevant hashtags, but not too many. 2 to 5 is ideal.
• Created around searchable, evergreen topics in your niche.

Use Pinterest Trends to find real-time, seasonally relevant keywords users are actively searching.

4. Post Quality Pins Consistently

Pinterest rewards consistency. You don’t have to post daily, but you should:

• Stick to a posting schedule. 2–5 pins per day is a good starting point.
• Use a mix of original content and curated third-party content to stay active.
• Repurpose older blog posts or products with fresh new pin designs.

Consistency tells Pinterest that your account is active and relevant, helping more of your content surface in search and home feeds.

5. Add “Save” Buttons to Your Website

Make your existing website traffic work harder by enabling Pinterest “Save” buttons:

• This allows visitors to pin your content directly to their boards.
• It increases the distribution of your content without you lifting a finger.
• It transforms your blog, shop, or landing page into a Pinterest-friendly content hub.

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6. Optimize Your Profile

Your profile is like your homepage. Make it stand out by:

• Using a clear, branded profile photo, like a logo or professional headshot.
• Writing a keyword-rich bio that explains what you do and who you help.
• Including your website link and claiming your domain for full credibility.

7. Create Targeted Boards

Boards help Pinterest understand what your content is about and help your audience find what they need.

• Name boards using searchable keywords (e.g., “Easy Meal Prep Recipes” instead of just “Food”).
• Write compelling, keyword-rich board descriptions.
• Organize your pins by category, product type, or solution-based topics.

Curate both your own content and high-quality third-party content to boost board authority.

8. Track Performance with Pinterest Analytics

Analytics are your guide to smarter content decisions. Use Pinterest’s native tools to:

• Identify which pins get the most impressions, saves, and clicks.
• See what types of content drive the most traffic or sales.
• Adjust your visuals, keywords, or posting times accordingly.

You can also use tools like Google Analytics of PinMaker for deeper insights into referral traffic and conversions.

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9. Leverage Seasonal Trends and Holidays

Pinterest users plan early. 3–6 weeks in advance of major events or holidays. Seasonal content, like:

• Holiday gift guides,
• Back-to-school tips,
• Fall decor ideas,
• Summer travel essentials, gets boosted in search and drives timely traffic.

Use Pinterest Trends and a content calendar to plan ahead and stay relevant.

Visually appealing content is crucial for driving engagement and conversions. PinMaker provides an easy-to-use platform to create professional-quality pins without any design experience. 

PinMaker: Your Go-To Tool for Creating Stunning Pinterest

Creating visually appealing pins is key to standing out on Pinterest and driving engagement. With PinMaker, you don't need to be a graphic design expert to produce high-quality, attention-grabbing pins. 

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Here's how PinMaker can help you elevate your Pinterest game and boost your marketing efforts:

• Easy Drag-and-Drop Pin Creator: Choose from a wide range of stunning templates tailored for Pinterest. Customize colors, fonts, and images with ease.
• Smart Keyword Suggestions: Boost discoverability with built-in keyword recommendations that help you optimize your pins for Pinterest search.
• AI-Powered Title & Description Generator: Instantly generate SEO-friendly, scroll-stopping titles and descriptions designed to attract clicks and improve engagement.
• Built-In Analytics: Track which pins are performing best. Use insights to refine your strategy and focus on what works.
• Schedule Pins in Advance: Stay consistent with your posting by scheduling pins to go live at the optimal times, even while you sleep.
• Designed for Conversions: You’re selling digital products, promoting affiliate links, or growing blog traffic, PinMaker helps you create content that converts.

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Start designing beautiful pins today with PinMaker and boost your Pinterest marketing success!

FAQs

1. How long does it take to start making money on Pinterest?
A: It depends on your strategy. With consistent pinning, SEO optimization, and engagement, you can start seeing results in a few months.

2. Can I make money on Pinterest without a website?
A: Yes! You can earn through affiliate marketing and sponsored content without a blog. Just link directly to affiliate products or brand partnerships.

3. What are the best Pinterest monetization strategies for beginners?
A:  a) Affiliate marketing (sharing product links);
b) Driving traffic to a blog with ad revenue;
c) Selling digital products like printables or eBooks.

4. Do I need a business account to make money on Pinterest?
A: Yes, a Pinterest Business Account provides analytics, Rich Pins, and ad tools, helping you track performance and grow revenue.

5. How does PinMaker help with Pinterest marketing?
A: PinMaker simplifies Pin creation, analytics, and scheduling. It offers ready-made templates, branding tools, and insights to help businesses increase engagement and sales.